Rural Marketing Strategies

5 Rural Marketing Strategies Your Small-Town Business Should Use 

Growth for anything is a predictor of long-term survival.  And it is the same for your business.  Smart entrepreneurs know the value of keeping existing customers happy but also drawing in new ones.

As a small-town business owner, there’s no doubt that the services and products you offer are valuable.  Rural Marketing Strategies matter.

Hard Work=Bills Paid

But if you want more than the bare minimum for your family and business, you must break out of the box holding most small business owners captive.  And it’s easier than you think.  

You’ve Got To Think About Marketing!

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Read on to find out how

Dirty fingernails and callouses don’t scare you one bit. 💪 You want to make every effort count, your bills are being paid and you are making a future for yourself and your family.  

You love your small town.  You love your rural business and want it to grow.  But how?  You’ve got your hands full with day-to-day operations.  

You’ve got to advertise your brand. 

You’ve got to get your name out there to build your clientele list.

Rural Small Town Businesses struggle many times to have an advertising plan in place, but it is so important for growth and continued success.  




Read below to find out how you can take the next steps in your small business with rural marketing strategies to hit your goals this year.

5 Rural Marketing Strategies every Small Town Business should use 

1. Website- It’s all about optimization baby!  

You need a website but it needs to be optimized.  Have you ever tried to run a tractor at half throttle?  Well, having a website without several key elements is honestly just like that, a waste of time, money, and energy.  

But when you add a few elements, it can make all the difference in the world of rural marketing.

Here are a few ways to make your website run lean and mean.

   

• SEO-  Make your content reader and search engine friendly

• Blog-Blogs are an easy way to frequently update your website and keep it fresh                                 

• Questions and Answers  Adding a questions and answers section to your website is a great way to attract attention.  You can add your client's most common questions or even allow customers to submit questions.

• Establish Authority  Become a local authority on your service or product.  Customers appreciate helpful information and the longer people stay on your website the better (it is called the bounce rate).  So offer them your expertise with how-to videos or glimpses of your day

2. Create a Google Business Profile (GBP)  

Local businesses need to advertise specifically for the areas in which they serve.  

Having a Google Business Profile helps this in several ways

• Establishes online presence

• Increases visibility on search engines

• Puts your business on a local search map

• Allows customers to post reviews, which increases your Google ranking 

3. Use Social Media

Consistently post helpful articles and ads on social media. You can share your blog articles too.

Did you know ………

Potential customers must see your brand several times before making a purchase.

Raise awareness about your business brand and get web traffic flowing by adding fresh content often to your media outlets.   It will also establish you as a hometown authority on your products and services. 

4. Build Hometown Connections

Small Rural Businesses have something no big city megacorporation can boast.  Hardworking hometown heroes run them.

Post videos and pictures of your business and why you are passionate about it. Let people know why you do what you do and how you want to help the community with what you offer. Let them see the softer side of your business and the family and community it supports.  Touch their hearts.  Let people know who you are and why you do what you do.  Let them get to know you and offer valuable information to help them with the struggles your products and services can remedy.

4. Share with your community 🫶

Rural Marketing involves investments made to local charities, sports teams, radio stations, and events to show how much you love the community you live in. 

Reach out to fellow business owners and create a supportive community network.  People helping people is what small towns are all about.  And when others see how you feel about your community and the people you live with, they will want to do business with you.

One thing I have always loved about small, homegrown businesses is their determination to press on when corporate businesses fall all around them.  They know how to survive, and with good business practices like advertising strategies, they will not just survive, but thrive!  💫

So, accept the challenge as a small-town business owner to make one significant marketing investment this year that will add some oomph to your efforts.  Make every hammer, every weld, every turn of a wrench or transaction made count.  🛠️

3 months from now you will look back and be grateful you busted out of that small business box and reached in a direction you may have never stretched before. 

A rural marketing strategy will ultimately separate the businesses that thrive with momentum from those that become worn out and discouraged and just give up.  

You’ve got what it takes!  

Make it count!

Let’s Get Growing!  🌱

Jen